A coaching project for women.

her turn.

for the moms running on empty.
for the women who built everything around everyone else.
for the ones who've been waiting.

this is the project for that.

Apply Now
Founding Member Applications Open
Strong woman training

It wasn't you.

you bought the program. you did the workouts. you tried to track macros.
you were given someone else's plan. someone with no kids, no full-time job, no broken sleep, no hormones shifting.
the "accountability coach" turned out to be an autoresponder. the PDF didn't adjust when your shoulder hurt or your week fell apart.
you weren't built into the plan. that's why it didn't stick.
the strong project is built for her.

Is it your turn?

Four honest questions. There are no wrong answers.. just answer the way it really feels, and we'll show you where you are.

Question 01 — 04

When you think about your health right now, what rises up first?

Question 02 — 04

And honestly.. what's been holding you back?

Question 03 — 04

Picture a year from now. How do you want to feel?

Question 04 — 04

"Her turn." When you read those two words, what do they mean to you?

Her Turn.

It's your turn.
Apply to The Strong Project →

Why You'll Succeed.

Coaching in motion
01
A coach. Not a PDF.
You won't be guessing. You won't be alone. A real coach answers, every week.
02
Built for your life.
Training fits your body, your week, your equipment. Macros fit your goals, not a generic meal plan.
03
All three. Together.
Training, nutrition, habits.. coached as one system. That's why it sticks past month three.

What's Inside.

01
Training built for your body.
Home or commercial gym, fits your week and your equipment.
02
Macros built for your goals.
Not a generic meal plan. Real numbers, adjusted as your body changes.
03
Habit coaching that sticks.
The part every program skips. Also the reason most programs don't last past month three.
04
Weekly check-ins + DM access.
With me. The actual coach. Not an automation, not "support staff."
05
A community of women.
No rah-rah. No toxic positivity. Just women doing the work alongside you.
Coach Matthew

I'm Matthew.

I've coached thousands of people. Real women, real lives, real bodies. Not usernames in an app. People I know by name.

The same thing kept coming up from the women around me: "I wish my friends could work with you." The strong project is my answer to that.

I'm also in school to become a functional medicine practitioner. Because training and macros only take you so far. Real, lasting change means understanding the whole system. Hormones, recovery, gut health, the way your body actually works.

I specialize in the things most coaches skip. Women's physiology, perimenopause and HRT, GLP-1 coaching, nutrition built for a real life. The hard stuff. The stuff that moves the needle.

You'll have me. The actual coach. Real adjustments, real check-ins, real answers.

PN1 Certified Functional Medicine Women's Physiology Perimenopause + HRT GLP-1 Coaching

This is her.

She's 38, 45, 52. She's been lifting for years or hasn't picked up a weight in a decade.

She's a mom, an executive, a teacher, a nurse. She's tired of guessing.

She doesn't want another influencer's transformation. She wants her body back, her energy back, her hours back.

This is who shows up in the strong project. And this is who she becomes.

Strong woman deadlifting

The FAQ.

What if I'm a beginner ?
You're in the right place. Every plan is built for your starting point. Beginners get progressions designed around real form, real recovery, and real life. We're not throwing you into someone else's program.
I'm on a GLP-1 or in perimenopause. Is this for me ?
Yes. I have clinical depth in both. GLP-1s (Ozempic, Mounjaro, etc.) require specific protein and resistance training strategies to protect muscle mass. Perimenopause, postpartum, and HRT all reshape how your body responds to training and nutrition. That's coached into your plan from day one.
What equipment do I need ?
Whatever you have. A commercial gym, a home setup, a few dumbbells in your basement, bands in a hotel room — every program is built around your access. Travel weeks get separate plans.
How much time do I need each week ?
3–5 sessions, 30–60 minutes each, depending on what fits your week. We'd rather you train consistently 3 days than aspirationally 6. Real life > the perfect plan.
How is this different from a fitness app ?
Apps give you a template. The Strong Project gives you a coach. When your shoulder hurts, when your week explodes, when you stall — an app can't adjust. I can. That's the whole difference.
Can I cancel anytime ?
Yes. There's no long-term contract. We do ask for a real mental commitment of at least 3 months, because results don't show up in 4 weeks. When you're ready to cancel, just give 30 days' notice. Your membership stays active through that final month, then ends. No fees, no hoops.
What if I have an injury or chronic pain ?
Share it on your application. Plans are built around limitations, not in spite of them. I've coached clients through shoulder rehab, knee replacements, postpartum recovery, autoimmune flares, and more.

Find your fit.

Founding offer the first 20 women take 20% off any membership, locked in for as long as you're a member.
Foundations
$200/mo
your full coaching system — built, coached, and adjusted around your real life.
  • custom strength training program
  • custom nutrition plan + macros
  • a meal plan built for you
  • weekly written check-ins
  • monthly programming edits
Apply
Diamond
By application
true 1:1 coaching — the highest-touch experience the strong project offers. 3 spots only.
  • everything in Platinum
  • 1:1 in-person training at the gym
  • fully personal day-to-day coaching
  • direct, priority access
  • invite & application only
Inquire
every membership starts with an application. we'll talk through the right fit together.
Founding members.
the first 20 women.
her turn.
founding pricing locked in for as long as you stay. apply and we'll find the right fit together.
Apply Now